Marketing
Marketing
About the Marketing Section
We provide professional support and expertise in the areas of photography, videography, audio work, social media marketing, and print and online marketing. Our goal is to support the college mission through the creation of effective publications and products that reflect the college's commitment to excellence for the administration, faculty and specialists.
Our priorities include publications and products for alumni relations, Extension, research and the college administration. In addition, staff members work with others in AgCom to create a wide variety of college promotional materials.
We offer a variety of print templates to further the college's visual identity. Additional resources are available through the Marketing Resources site and include extension templates, the College identity standards (logos, stationery, etc.) and marketing tips. We assist with university/college graphic standard compliance and work with the College Marketing Committee to develop marketing tools, templates and policies.
The Social Media Marketing section monitors and grows the college’s social media accounts, maintains public interaction via social media, and creates digital materials intended for college-wide marketing efforts. Consultations and requests for campaigns or graphics can be made here.
Request a new social media account here. Need help with content or strategy? Connect with Sarah Caton Walters here.
Requesting a Job
Administration, faculty and specialists needing marketing services can submit a job request via our online forms here. Our creative services are offered at no cost, though charges may be incurred for materials. If a project is funded by a grant, make a note on the request form. Staff in department/unit level marketing roles can contact the appropriate chairs/directors for approval to use Marketing Design for marketing materials.
Services Offered
Design
Marketing Design creates printed and digital materials to support the college’s marketing efforts, including banners, flyers, brochures, advertisements and more. Sometimes, we can’t produce materials in-house, (specialty items like pocket folders, heavy scoring for folds) so we use a UK-approved printing vendor. Final proofs will be sent to clients before printing.
Helpful links:
Request a marketing design job here.
Contact Marketing Manager and Designer Jordan Smith here.
Photography
Our photographers provide professional images and expertise for all facets of the college. Assignments are based on administrative priorities, project requests and in-house production. Photographers collaborate with the College of Agriculture, Food and Environment faculty on campus and with extension specialists, associates and agents in every county across Kentucky. Their work is featured in the college magazine, websites, promotional materials, posters and exhibits.
Helpful links:
Request a photography job here.
Online photo archive found here.
Contact Photographer Matt Barton here.
Contact Photographer Steve Patton here.
If you are looking for a tripod, microphone, camera or other tools to help create audiovisual content, check out our recommendations here: https://kit.co/UKAgriculture. As always, please reach out to our staff photo/video specialists and we will be happy to help you find the right gear for your needs and budget.
Videography
Our videographers work with faculty and specialists, providing products for instruction, promotion and documentation. Project examples include virtual facility tours, college-wide marketing videos, instructional videos, informational videos, voiceover videos featuring static images and text, and more. Request a job by filling out the form here.
For those who have or wish to shoot their own video footage, we have equipment available to use, helpful trainings online, and expertise in post-production. Those who wish to record events, conferences, seminars and presentations are encouraged to loan out recording equipment, which can be reserved on a first-come first-serve basis with quick instruction on camera and audio operation. College of Agriculture, Food and Environment faculty and staff may also use Scovell Hall Room 132 for editing purposes if needed. Requests can be made by filling out the form here.
Helpful links:
Request a video job here.
Contact Videographer Brian Volland here.
Contact Videographer Dave Stalion here.
Radio/Audio
Our radio/podcast services include two sound-proof booth locations, one on campus in Scovell Hall and one in Princeton, and technical assistance with recording and post-production.
Video News
For assistance with video news, contact Jeff Franklin, manager of the news section.
Additional Forms
See our working list of services we offer here.
